David Etmenan
About me
David Etmenan is the Chief Executive Officer & Owner of the NOVUM Group – one of the largest hotel groups in Germany. The family-managed Novum Hotel Group with currently 128 hotels and more than 13,800 rooms at over 40 locations throughout Europe. Since 2004 the company is successfully expanding.
My history
It became clear to David at an early stage that he would follow in his father’s footsteps and become a hotelier. In 2000, he joined the family company just before beginning his studies in business administration at the Nordakademie. His focus was on the development of a central administration. Today, as the CEO of the Novum Group Holding, the Novum Hotels Holding and the Novum Group Hotels Holding, he is responsible for the dynamically growing group‘s strategy, finance, sales and expansion.

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Hotel management, business management, real estate management, expansion management, sales and corporate strategy, hotel marketing, new business development, tourism, strategic planning, joint ventures, budget, revenue analysis, investment properties, financial analysis, customer service.

• German (mother tongue)
• Farsi (fluent)
• English (fluent)
• French (proficient)
• Spanish (proficient)


01/2002 – now
Chief Executive Officer & Owner of the NOVUM Group

Studies at Fachhochschule Nordakademie Elmshorn


Hotels with character in the center of German cities, high-yield investment properties with potential for capital appreciation as well as the professional supervision of our own real estate portfolio by our Flächenprofi, ensuring lean processes with our IT Solutions and a steady revenue growth.– these are the four pillars of the NOVUM Group.

NOVUM Hotels is a family-run hotel group in Germany. The foundation was established in 1988 with the first hotel by Nader Etmenan, in Hamburg. Following the handing over of management to his sons Mortesa and David, the acquisition of additional hotels in the Hanseatic city of Hamburg took place in 2004. Since then the company is expanding nationwide, under the lead of David Etmenan. The hotels are 3* to 4* with a central location, each with their individual character appealing to both tourists and business guests alike.

We invest and make our hotels strong for the future. The NOVUM Flächenprofi, internal general contractor of the Novum Group, covers with qualified employees a wide range of services around the topic of construction, redevelopment and renovation projects. Through the work of professionals with years of experience, all our objects profit from a significant increase of value.

The NOVUM Zinshaus is an owner-operated holder of residential and hotel real estate, which was founded in 2007, and since has investments thought out Germany. The focus is on the expansion of a high-yield real estate portfolio with a clear strategy on object appreciation. As end investors, we are always looking for an optimal return on equity in combination with the lowest possible risk.

The NOVUM IT Solutions represents the in-house IT specialists of the NOVUM Group, who creates a professional and economical system infrastructure. The NOVUM IT Solutions therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

Social commitment / Memberships

It was founded by David Etmenan for his father Nader, for the support of charitable
purposes in Germany and abroad.

Engagement and activism for democracy, freedom and human rights for politically
persecuted people.

It was founded by David Etmenan for his father Nader, for the support of charitable
purposes in Germany and abroad.
Founded 1987 out of an initiative of commited parents at an idle open space in Kirchdorf.
It is a play area that is close to nature, a social and intercultural meeting point, as well as an
ecological and complementary learning facility.

This association provides information and offers further education for immigrants and consults
on all circumstances.

Azubistammtisch der ASM
The group of young people (mostly former or current trainees) from different countries discusses problems which can appear during a traineeship and try to find solutions for the trainees who need their help

Initiative for the bringing together and creating understanding between all ethnic and
religious groups that live within the district of St. Georg.


Business Club Hamburg

Travel Industry Club

Hamburg Promotion Pool

ZIA – Die Stimme der Immobilienwirtschaft

HSMA Deutschland e.V.

Arbeitskreis Hotelimmobilien



Real Hospitality Leaders from Germany: David Etmenan and Puneet Chhatwal
Quelle: Hospitality Leaders Ltd. 07/2016

David Etmenan im Spotlight der Top Hotel
Quelle: TOP HOTEL, Ausgabe 10/2015

Investitionen ins Revier: Novum-CEO David Etmenan im Interview
Quelle: Wirtschaftsförderung metropoleruhr GmbH (wmr), Ausgabe 64/2016

Rapid rise of the NOVUM Hotel Group – Interview with CEO David Etmenan
With the acquisition of the Winters Hotels, the Hamburg-based NOVUM Group raises its total amount of hotels to 55. Within the next three years, another 10 hotels are scheduled to follow. Three new hotels of the lifestyle budget brand “Novum Style” are currently under construction and will be equipped with several useful gadgets, like automated check-in, room access via smartphone and Smart TV services. This is the Group’s very own strategy to come up with a hotel for the future – settled in the middle class segment. Interview with CEO David Etmenan and HOTELIER TV & RADIO.


Please don’t hesitate to contact me for more information about my work.

Email: mail@david-etmenan.de
Phone: +49 40 600 808 264

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