David Etmenan
About me
David Etmenan is the Chief Executive Officer & Owner of the NOVUM Hospitality – one of the largest hotel groups in Germany. The family-managed NOVUM Hospitality looks after currently 160 hotels and more than 20,000 rooms at over 65 locations throughout Europe. Since 2004 the company is successfully expanding. When David is not devoting himself to the group's expansion activities, he is a passionate race car driver.
My history
It became clear to David at an early stage that he would follow in his father’s footsteps and become a hotelier. In 2000, he joined the family company just before beginning his studies in business administration at the Nordakademie. His focus was on the development of a central administration. Today, as the CEO of the Novum Group Holding, the Novum Hotels Holding and the Novum Group Hotels Holding, he is responsible for the dynamically growing group‘s strategy, finance, sales and expansion.

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Hotel management, business management, real estate management, expansion management, sales and corporate strategy, hotel marketing, new business development, tourism, strategic planning, joint ventures, budget, revenue analysis, investment properties, financial analysis, customer service.

• German (mother tongue)
• Farsi (fluent)
• English (fluent)
• French (proficient)
• Spanish (proficient)


01/2002 – now
Chief Executive Officer & Owner of the NOVUM Group

Studies at Fachhochschule Nordakademie Elmshorn


Hotels with character in the center of German cities, high-yield investment properties with potential for capital appreciation as well as the professional supervision of our own real estate portfolio, ensuring lean processes with our IT Department and a steady revenue growth – these are the four pillars of the NOVUM Hospitality.

NOVUM Hospitality Hotels is a family-run hotel group in Germany. The foundation was established in 1988 with the first hotel by Nader Etmenan in Hamburg. Following the handing over of management to his sons Mortesa and David, the acquisition of additional hotels in the Hanseatic city of Hamburg took place in 2004. Since then the company has been expanding nationwide under the lead of David Etmenan. The hotels are 3* to 4* with a central location, each with their individual character appealing to both tourists and business guests alike.

We invest and make our hotels strong for the future. The internal general contractor of the Novum Hospitality, covers with qualified employees a wide range of services around the topic of construction, redevelopment and renovation projects. Through the work of professionals with years of experience, all our objects profit from a significant increase of value.

The NOVUM Hospitality is an owner-operated holder of residential and hotel real estate, which was founded in 2007, and since has investments thoughtout Germany. The focus is on the expansion of a high-yield real estate portfolio with a clear strategy on object appreciation. As end investors, we are always looking for an optimal return on equity in combination with the lowest possible risk.

The NOVUM Hospitality IT Department represents the in-house IT specialists of the NOVUM Hospitality, who create a professional and economical system infrastructure. The NOVUM Hospitality IT Department therefore obtains a profitable work environment in both the individual hotels and the company headquarters.

Social commitment / Memberships

It was founded by David Etmenan for his father Nader, for the support of charitable
purposes in Germany and abroad.

Der Arbeitskreis Hotelimmobilien ist ein unabhängiger, Berufsgruppen übergreifender Zusammenschluss von über 100 Akteuren im deutschsprachigen Raum, die sich aus unterschiedlicher Perspektive mit Hotelimmobilien befassen. Zu seinen Mitgliedern zählen Projektentwickler, Investoren, Hoteliers, Architekten, Innenarchitekten, Designer, Fachplaner, Rechtsexperten, Ausrüster und Berater.

Swiss Circle ist die Schweizer Marketing- und Networking-Plattform für Immobilien und Standorte. Swiss Circle Member gehören zu den massgeblichen Exponenten des Immobilienmarkts und bilden ein starkes Branchennetzwerk. Swiss Circle präsentiert die Schweiz u.a. auf Messen wie der EXPO REAL oder der MIPIM.

The Foundation supports politically persecuted people, who, because of advocating democracy, freedom and human rights, find themselves in a dangerous, often life-threatening situation in their native countries.

Founded 1987 from the initiative of commited parents, who thought of an idle open space in Kirchdorf.
It is a play area that is close to nature, a social and intercultural meeting point, as well as an ecological and complementary learning facility.

This association provides information and offers further education for immigrants and consults on all circumstances. David Etmenan is the chairman of the board.

Azubistammtisch der ASM
The group of young people (mostly former or current trainees) from different countries discusses problems which can appear during a traineeship and try to find solutions for the trainees who need their help

Initiative for the bringing together and creating understanding between all ethnic and
religious groups that live within the district of St. Georg.


Business Club Hamburg

Travel Industry Club

Hamburg Promotion Pool

ZIA – Die Stimme der Immobilienwirtschaft

HSMA Deutschland e.V.

Arbeitskreis Hotelimmobilien


Which hotel chain has a CEO as a racing driver – niu hotels with its own racing car
How awesome is that? niu Hotels, the innovative lifestyle concept from family-runned German hotel group Novum Hospitality, now also has its own racing car, a BMW M3 with 450 hp. The racing car is controlled by none other than CEO & owner David Etmenan himself.

Next Generation: neues Denken für die Wirtschaft
Spannende Podiumsdiskussionen mit Alexander & Ralph Kamenz, Dr. Stefan Otto und mir: Rund um das neue Denken für die Wirtschaft.
Eine TOP-Veranstaltung von der Commerzbank mit Moderator Jan Hofer!

Source: unternehmer:perspektiven 07/2017

Image film introduces the NOVUM Group Hotels


Real Hospitality Leaders from Germany: David Etmenan and Puneet Chhatwal
Source: Hospitality Leaders Ltd. 07/2016

Der Gastgeber mit dem Gewinner Gen
Source: DZ Banks 04/2016

David Etmenan im Spotlight der Top Hotel
Source: TOP HOTEL, Ausgabe 10/2015

Investitionen ins Revier: Novum-CEO David Etmenan im Interview
Source: Wirtschaftsförderung metropoleruhr GmbH (wmr), Ausgabe 64/2016

Rapid rise of the NOVUM Hotel Group – Interview with CEO David Etmenan
Source: Interview HOTELIER TV


Please don’t hesitate to contact me for more information about my work.

Email: mail@david-etmenan.de
Phone: +49 40 600 808 264

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